Market research professional

Will AI replace market researchers in Singapore?

AI tools can already draft survey questions, clean and analyse data, spot patterns and write first versions of reports, so much of the routine work is moving to software. One researcher with these tools can cover far more than before. People are still needed to judge whether the method is sound, to decide what the findings mean for a real business choice, and to build trust with clients who must act on the results.

Why it scores 8

Market research is fundamentally digital and data-driven work—survey design, statistical analysis, pattern recognition, and report generation are all core AI strengths. AI will heavily automate data collection, analysis pipelines, and insight synthesis, while multiplying individual researcher productivity. However, strategic interpretation of findings, research methodology validation, and client relationship management require human judgment, preventing complete automation.

The score reads the job title, not you. Your own exposure depends on your tasks, employer and tools. A high score means the daily work changes, not that the job disappears.

What market researchers can do

1. Hand routine analysis to AI tools

   Let software do the first pass on coding responses, cleaning data and drafting summaries. Then check the output closely, because errors in the data or the method are what clients blame you for.

2. Get stronger at judging research quality

   Practise spotting weak samples, leading questions and results that look neat but mislead. This checking work is harder to automate and becomes more valuable when anyone can produce a report quickly.

3. Focus on advising clients

   Spend more time understanding what decision the client faces and what the findings mean for it. Explaining a result clearly and recommending a next step is where a person still adds the most.

Similar jobs

Other jobs in the Business & administration professionals group, largest first.

• Personnel/Human resource officer7S$4,476
• Public relations/Corporate communications professional7S$5,472
• Research officer (non-statistical)8S$6,181
• Accountant (excluding tax accountant)8S$5,588
• Business consultant8S$6,552
• Auditor (accounting)7S$5,750

Less exposed jobs with similar pay

Jobs scoring 6 or lower whose median pay is within 15% of this one.

• Chief steward4S$7,379
• Medical laboratory scientist6S$7,338
• School principal6S$7,627
• Industrial safety engineer6S$7,221
• Materials engineer6S$7,668

Where these numbers come from

• Pay: MOM Occupational Wages 2025, Table 4. Median and 25th–75th percentile gross monthly wage of full-time resident employees, June 2025, worked out across industries.
• Jobs: estimated by spreading SingStat's employment totals (M182081) evenly across the occupations in each industry. Treat it as an order of magnitude.
• Group trend: change in employed residents in the Business & administration professionals group, 2021 to 2025 (MOM Labour Force in Singapore, Table D8). It is measured for the whole group, not this job alone.
• AI exposure: scored 0–10 against a calibrated rubric by Huper Technology. How the score works.
• Advice: written for this page from the score and its reasons. It is general guidance, not career advice for your situation.

Cite as: Huper Technology, “Market research professional”, AI Exposure of the Singapore Job Market, https://jobs.huper.technology/jobs/market-research-professional/ (CC BY 4.0). SSOC 2020 code 24312.